Functions of Online Blogs

With numerous readers, blogs have become hugely popular as an entertainment portal, for news and for business purposes all at the same time. Blogs are gradually becoming very important in everyday news. We have seen in the past that blog posts have affected the political scenario of a country. Blogs gained popularity especially after 1998. Before blogs many forms of digital communication was popular including Usenet. But this was not popular with the masses as it was very expensive. Online blogbecame popular with open diary and later with Live journal. But blogger.com is chiefly responsible for its popularity in the post 1999 period. The website was largely renovated after it was purchased by Google in 2003, making it even more popular with the masses. Online blog can be of different types; these include text blogs, which is the most popular mode of blogging. Text blogs are basically articles or posts which are posted by the author of the blog. A blog page may include pictures, videos etc. There are blogging websites on the internet; these are also called blog hosting websites. These sites provide the basic structure of a blog in which the user may make changes as per his wishes. Blogging can also take the shape of an online open diary. Many celebrities are into blogging in order to interact with their fans without much hustle.

A very important and essential part of a blog is the readers. Thus, the views of the readers are given due importance swertres hearing today. For this reason blogs often contain places to put comments, suggestions, complaints etc. An online blog can also be used as an SEO or a search engine optimizer for a website. This is in order to popularize a website in search engines. The blog may contain links that takes the reader to the homepage of the original site. In this case it must be noted that the subject of the blog must be in accordance to the subject of the original website. More number of times the user is directed to the author’s website, more traffic it gets. This makes it even more popular in the search engines. There are a few tips that can be followed in order to increase the popularity of the online blog and the original website at the same time. The articles of the blog must contain material pertaining to the subject of the website. The articles should also carry enough links in order to direct the reader to the website. Though the articles are for the purpose of increasing the popularity of the website; it shouldn’t sound like an advertisement of the website.

There are a few rules for writing articles for an online blog and to make them interesting. Articles should be short and should contain enough material to interest the reader. The heading and subheadings are another important factor email1&1 com. The headlines should be interesting enough to draw the attention of the reader. It should be straightforward and simple. It is advisable to follow the reverse pyramid structure and put the conclusion in the beginning of the article.

Creating a blog can be fairly easy, but just having a blog doesn’t mean anyone will be reading it. There are endless amounts of blogs and websites. A blog has be to marketed in order to drive traffic to it. This article will discuss the various ways to do blog marketing.

Having a lot of links to a blog, is one way to increase traffic. The more links that are out there, the more likely people are to click on them. The more links the better. Back links are also a way to improve search engine rankings. Having links on a higher ranked website or blog can boost rankings. Getting links to a blog is a job that is never done. As long as a blogger is updating their blog and wants more readers they will need to be finding places to post links.

Some bloggers that have money to spare decide to use paid directories. These directory websites don’t accept all blogs, so if a blogger can get on one, it shows that a blog is high quality. Bloggers have to pay to be in a directory. Some think it’s worth it because in the long run it makes them more money. However, when just starting out, many bloggers need to use free marketing opportunities.

Using forums and message boards is a very popular way to market a blog. Bloggers can find forums that are related to their blog topic. They can make posts and include a link their to their blog in their signature. Bloggers need to be careful when doing this, because they don’t want their link to appear to be spam. Posting it on only relevant forums is important because then people are more interested in the topic and may think the blogger is an expert. Therefore, they are more likely to follow the link.

If a blogger knows of other blogs that cover the same topic, they can go to those blogs and leave comments. You can complement the other blogger and tell them to check out your blog. This will drive those bloggers and their readers to your blog. This is a great way to get seen, however this can be tricky. Other bloggers may be offended if they know your intention is to drive traffic to your blog. They want to keep their readers just as you want to gain new ones. Keep your comments friendly, and maybe you can even get another blogger to put a link to your blog on theirs if you do it in return.

Videos can be a great way to do blog marketing. Creating videos that are related to your blog and then posting them on video directories can drive traffic to your blog. Post a video on YouTube and put a link to your blog. If people like the video, they will visit your blog. Videos can be fun to make, and they give bloggers something different to do besides just writing.

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